Contributions addressing any aspect of international marketing are w. The journal of marketing and consumer behaviour in emerging markets jmcbem is an open access journal. The submission of manuscripts is free of fee payment. Pdf manufacturers often use relational governance to manage interfirm relationships with their distributors. The range of topics covered by the journal includes. The 90s decade saw a significant change in the structure of international marketing. Marketing management for consumer products in the era of the. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as marketing research, market segmentation, positioning. June 2011 166 customer relationship management and its relationship to the marketing. Customer relationship management international journal of.
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Role of relationship marketing in competitive marketing. Journal of brand management and journal of product and brand management, dozens of books and websites. This journal is a member of and subscribes to the principles of the committee on publication ethics. A crosscountry analysis of italian and japanese consumers. Business and economics journal is a scholarly open access journal that caters to a vast sections of the professionals who are economists, policy makers, entrepreneurs, managers of middle and higher management level, academicians and researchers of the business and management studies and the students that pursue business and economics as core. The journal presents scholarly and managerially relevant articles on international marketing. Previous issue table of contents pdf editorial board pdf. Pdf international journal of business marketing and. International journal of research in marketing elsevier.
For more information, please email email protected or visit the emerald marketing ejournals collection page. A case study challenges and threats for international. The relationship between marketing mix and customer decisionmaking over travel agents. June 2011 166 customer relationship management and its relationship to the marketing performance dr. Corporate marketing and the branding of the organisation. The purpose of this paper is to present an overview of the intersection of research into international marketing im and the internet, seeking areas where knowledge is pdf 296 kb causerelated marketing, brand loyalty and corporate social responsibility. Ijima is a doubleblind refereed, highly professional and authoritative source of information in the field of internet and its applications in marketing and advertising. Introduction small business enterprises sbes do play a major and important role in todays world economy, and they are.
Internet of things, smart products, marketing management, product. The journal of marketing jm develops and disseminates knowledge about realworld marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. Mar 19, 2018 the major change seems to be the journal of the academy of marketing science, which has moved up from 4 to 4 and four journals which have entered the list under the 1 journals, namely, journal of communication management, journal of research in interactive marketing, journal of social marketing and young consumers. This study focused on the practice of health communication on family planning at amhara national regional state, east gojjam zone specifically gozamen woreda, on whether the communication strategies were effective in promoting participation and. Competitiveness in global markets, journal of international marketing, vol. Journal of business and management chapman university. It is the premier outlet for substantive research in marketing. International journal of sport management and marketing. Ethics international business ethics, page 3 ethics, reward systems, and coaching are a few methods that organizations.
The journal offers an important and critical platform for researchers, practitioners. Journal of international marketing volume 28, number 1, mar 01. International journal of research in marketing, 34, 321. Journal of marketing management actively encourages global contributions from. Journal of international marketing is dedicated to advancing international marketing practice, research and theory. The impact of personality and gender on branding decisions. Journal of international marketing sage publications inc. More specifically, the strategic management journal.
Aimed at both international marketing business scholars and practitioners at senior and midlevel international marketing positions, the journals. Business ethics international journal of scientific and. This can be achieved by exporting a companys product into another country. Critical determinants for mobile commerce adoption in vietnamese small and mediumsized enterprises. International journal of bank marketing is available as part of an online subscription to the emerald marketing ejournals collection. Journal of international marketing 2014, american marketing association. Journal of marketing and consumer behaviour in emerging. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as marketing research, market. The international journal of marketing for industrial and hightech firms. Contributions addressing any aspect of international marketing are welcome. The journal of business research jbr is intended to be an outlet for theoretical and empirical research contributions for scholars and practitioners in the business field.
The world of electronic marketing is continuously evolving. Ijsmm is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices. Using a combined industrial marketing and purchasings network approach and institutional theory, this paper aims to explore why firms exploit dual marketing strategy that pdf 858 kb the role of guanxi on international businesstobusiness relationships. About this journal editorial board submitting articles. International journal of business and social science vol. We receive manuscripts with a diverse mix of topics, framings, and methods, and our acceptances reflect this diversity. Journal of marketing management scimago journal rank. American journal of research communication a journals. The major change seems to be the journal of the academy of marketing science, which has moved up from 4 to 4 and four journals which have entered the list under the 1 journals, namely, journal of communication management, journal of research in interactive marketing, journal of social marketing and young consumers. Pdf features of international marketing international.
An empirical study rezky purna satit faculty of management and human resource development, universiti teknologi malaysia, malaysia huam hon tat faculty of business, management and social sciences, quest international university perak, malaysia. The journal offers an important and critical platform for researchers. Introduction nternational marketing is an important perception for various economies and countries of the world. The journal of management and marketing research jmmr publishes original, unpublished manuscripts related to contemporary issues in management and marketing. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a highquality medium for the dissemination of. International marketing exam notes marketing and marketing.
Hisham sayed soliman lecturer department of business management. Journal of small business management wiley online library. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as. Ijbmm provides an academic platform for professionals and researchers to contribute innovative work in the field. The key to ensuring the successful implementation of the marketing process is management of various components. The journal of marketing jm develops and disseminates knowledge about realworld marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. The international journal of hospitality management discusses major trends and developments in a variety of disciplines as they apply to the hospitality industry. The international journal of online marketing ijom is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal is devoted to international business, especially marketing and management issues. Any topic related to management or marketing is appropriate for publication consideration in the journal. Official journal of the european marketing academy marketing. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Ijsmm, a fullyrefereed international journal, aims to present current practice and research in the area of sport management and marketing.
Module 1 the scope and challenge of international marketing 11 1. Journal of management and marketing research volume 18 february, 2015 innovation and product innovation, page 2 introduction innovation leads to a process of change in organizations and its market offerings, and is a key weapon that marketing strategists use to win customers and markets, through the. Pdf journal of international marketing researchgate. Innovation and product innovation in marketing strategy. Jbr invites manuscripts particularly in the areas of accounting, buying behavior, finance, international business, management, marketing, and risk and insurance. The following is a list of the most cited articles based on citations published in the last three years, according to crossref. Ibr is the official journal of european international business academy eiba. This finding is consistent with our conceptual reasoning concerning the link between the type of attributes and consumers functional vs. The jmcbem is indexed in econpapers and ideasrepec.
Citescore values are based on citation counts in a given year e. International journal of electronic marketing and retailing. International marketing exam notes marketing and marketing management marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing theories and practices must adapt to these new technological and social scenarios. International journal on marketing management dmietr journal. Journal of management and marketing research role of relationship marketing in competitive marketing strategy nagasimha kanagal indian institute of management, bangalore abstract competitive marketing strategy cms has relationship marketing rm as one of the key functionality in enhancing business performance.
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